Resume

5593 Salem Square Drive South, Palm Harbor FL 34685 // 954.599.5058  // [email protected]

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PROFESSIONAL SUMMARY

• Accomplished Brand Manager with more than 25 years in the Television Design Industry
• Experience working at both the Network and Affiliate levels including: NBC, CBS, The WB Television Network and ION Media Networks
• Specializing in Project Management, Workflow Processes, and Core-level Rebranding spanning all Media Platforms

 

EMPLOYMENT HISTORY

WFLA-TV / WTTA-TV / NEWS CHANNEL 8 / NBC / Nextstar Media Group, Inc /  Tampa FL

Sr. Designer / Marketing Department
March 2017 – Present

• Works closely with the Director of Marketing, Art Director and Promotion staff to visualize and execute concepts for all station projects
• Interacts with Newscast Management, Producers and Directors to successfully create designs to help the storyteller process
• Produced animated opens, end pages and snipes to promote NBC programming, News Channel 8 News topicals during sweeps periods

 

ION Media Networks / Privately Owned, Independent Television Company / Clearwater FL

Design Director / On-Air Promotion Department
2011 – 2016

• Led a creative team of 11 On-Air Designers, some remotely from West Palm Beach, Clearwater and New  York Offices
• Responsible for the hiring, scheduling, training and coaching (including: performance evaluations and progressive discipline)
• Primary area of focus: drive ratings and revenue through innovative on-air design, implementing consistent execution standards across all ION properties: ION Television, ION Life, Qubo & Airbox, work in collaboration with Marketing department on developing new and exciting Promotional ideas
• Revenue success story: 25 Consecutive Quarters (dating back to 2009) where ION Media Networks has showed year-over-year revenue growth
• Project Managed all internal initiatives, including determining accurate scope based on creative brief criteria, hold true to all timeline-to-deadline deliveries
• Responsible for developing and implementing naming convention protocols driven by ISCI code qualifiers across all ION Media Networks
• Developed a more efficient internal approval process, one which ensured all graphics were QC and proofed before being imported into ISIS/Avid
• Creative lead on successful in-house “Graphic Refresh” for Spring 2016 campaign supporting ION Television’s Networks
• Responsible for implementing and maintaining a consistent brand identity for ION Television’s Networks “Graphic Refresh” in 2013
• Implemented a Render Farm solution aimed at increasing production efficiencies, as well as future-proofing through scalable expansion
• Initiated a more efficient workflow process for Archiving and established protocols for Restoring Files from the Graphics LTO Archive
• Led talent acquisition efforts through recruiting services: Creative Circle and icreative.
• Implemented ION Media Networks Internship program to support the On-Air Promotion / On-Air Designers
• Regularly attended career development seminars at the Art Institute of Tampa, as well as Full Sail University and the Ringling School of Art and Design

 

WPEC-TV / CBS-12 / Sinclair Broadcasting Group / West Palm Beach FL

Design Director / Design Department
2010 – 2011

• Managed the day-to-day creative support serving multiple departments, including a multi-platform news product
• Worked directly with the Web Manager and Sales Department creating animated web ads
• Ability to be creative and work under pressure within tight deadlines

 

WPTV-TV / NEWSCHANNEL 5 / NBC / The E. W. Scripps Company / West Palm Beach FL

Sr. Designer / Design Department
2004 – 2009

• Produced animated opens, end pages and snipes to promote NBC programming, NewsChannel 5 News topicals during sweeps periods
• Managed the day-to-day creative support serving multiple departments, including a multi-platform news product
• Worked closely with the Design Director to design and construct (in-house) the various performance areas leading up to their successful transition to High Definition (the first television station in South Florida to go HD)
• Project Manager for the WPTV Hurricane Survival Guide – an annual in-house 300,000 unit print publication that consistently brought more than 250K of non-traditional revenue to the station each year, responsible for growing content pages, negotiating print costs with vendor, and distributionCreated custom photography for news stories that are used in animated opens and over the shoulder (OTS) graphics for news support.

 

SOUTH FLORIDA SUN-SENTINEL / MULTI MEDIA / Tribune Publishing / Ft. Lauderdale FL

Creative Services Manager / Marketing Department
2002 – 2004

• Produced the most successful in-house newspaper campaign (“What’s in it for you?”) for television, radio and print, which the Chicago Tribune later used to help promote their newspaper
• Managed the creative brand image of the Sun-Sentinel in print, on-air and on-line
• Developed the first on-air tool kit creating consistent elements that were used by media partners to showcase the Sun-Sentinel image during their newscast
• Responsible for hiring and supervising designers, copywriters and administered performance reviews for the Creative Staff of 8 employees
• Assisted in the development of the project tracking system that tracked incoming requests and let internal clients know the progress of their job
• Worked with WB39/WBZL Promotion department to produce their topical daily 10 pm news stories and created print ads for promotion
• Designed and fabricated a News set for the Sun-Sentinel to broadcast to media partners – WB39/WBZL, NBC6 and WPTV NewsChannel 5

 

PHILADELPHIA’S WB17 / WPHL-TV / Warner Bros. / Tribune Broadcasting / Philadelphia PA

Design Director / Creative Services
2000 – 2001

• Worked closely with the Creative Services Director and revamped the station’s entire image (on-air, online and print) within a month
• Designed, developed, coordinated, executed and maintained WB17’s overall new creative look including on-air news graphics, sports and political shows, sets, print, stationery and other graphic related projects
• Responsible for hiring and supervising designers and administering performance reviews for the Design department of 5 employees
• Supervised project assignments, ensured that budgets were met.
• Developed promotional strategies

 

WB39 / WBZL-TV / Miami, FL / Warner Bros. / Tribune Broadcasting / Miami FL

Design Director / Creative Services
1986 – 2000

• Managed the production for the station’s on-air graphics packages including station ID’s, end plates, movie opens/closes, sales promotion and custom design premiums
• Managed the on-air production between sales, production and outside vendors to ensure cost-effective turn around
• Responsible for hiring and supervising designers and administering performance reviews for the design department of 3 employees

EDUCATION

Art Institute of Ft. Lauderdale / Ft. Lauderdale, FL
Associate of Science Degree in Advertising Design
Received a full scholarship from the Art Institute of Ft. Lauderdale

SOFTWARE

Adobe Creative Cloud, After Effects, Photoshop, Illustrator, Chyron Lyric, Channelbox Prime, Axis News/ Order/Maps, Namedropper, PC/Windows, Outlook Excel, Powerpoint, ProofHQ, Basecamp & Smartsheets